Niurka has been leading transformation for 15+ years. Her work has impacted the lives of tens of thousand of people in over 30 countries.

With love, Niurka guides her students to transform limitations, clarify direction, and embody their true power.

She gives you tools, techniques, and daily practices to achieve goals, and bring forth your infinite potential so you powerfully contribute to co-creating a sustainable, prosperous, and harmonious world for all.

In her courses, you enter an integral learning environment for accelerated, lasting change that’ll elevate how you think, speak, and live.

Prior to launching her company in 2000, Niurka was the top trainer for Anthony Robbins, the world-renown transformational and motivational genius, for 5 years.

Prior to working with Robbins, Niurka promoted events across the United States for Brian Tracy.

Leslie Hewitt, DC


Dr. Leslie Hewitt is the President of the California Chiropractic Association, the 6th biggest economy on the Planet following the United States, China, Germany, Japan and the UK. She is politically involved at the highest level to shine the spotlight on Doctors of Chiropractic because she knows when chiropractors co-arise from their authentic soul purpose, a tribe-like community emerges. It is time that legislators know that chiropractic CARE is patient-centered, cost-effective, and safe. 

Dr. Hewitt is clear about her life’s work and it is centered around a few powerful principles: Connection, Collaboration and Celebration. She demonstrates a delicious life force vitality through the clarity of example. Her expression of empowered femininity is evident in her writing, on stage, and shared with many people in her Practice. She shares the ancient spirit technology of mind-body-spirit, and reminds us all that healing is an INSIDE job. She brings a philosophy to life with her talks that awakens innate wisdom. 

CEO and Founder of The WOW Talks, Hewitt brings her concerns about healthcare to the forefront. The WOW Talks reveals her commitment to create a new cultural authority and social proof to affect global change in the healthcare industry, corporate policy, education, legislation, and government. She uses her unique energy to facilitate the co-creative efforts of other doctors, practitioners, authors, moms, women, and men; discouraged with the current sick-care systems, and reminds everyone to step up and “Speak Your Truth”. She has unique Talking Points that bridges the gap between healthcare providers and politicians. 

Owner of Anatomy Power Chiropractic Wellness Studio in Danville, California; she practices to keep her finger on the pulse, her hands on patients, and continues to change people’s lives in her concierge chiropractic practice. Author of "Little Miss Sarah Tonin" and "Little Miss Sarah Bellum"; her children's books inspire parents to consider children as leaders in training with holistic tools to cope with a busy life, healthy foods, optimal brain function, trusting their innate intuition to make good choices, and of course regular chiropractic care for kids of all ages. Both of her children's books will be available at Cal Jam to support her political action as President of the California Chiropractic Association.

Dr. Guy F. Riekeman

Guy F. Riekeman, D.C. is a second generation chiropractor who graduated from Palmer College of Chiropractic in 1972. He became a successful chiropractor and businessman creating companies and seminar programs to improve chiropractic practice and facilitate personal growth.

After years in the field, Dr. Riekeman decided to shift his energy and focus to education. He went on to become Chancellor of Palmer College of Chiropractic before becoming the fourth President of Life University in 2004. In 2017, he was appointed the University’s first Chancellor. As an educator and leader, he extols the message to “Make Your Life Extraordinary” and challenges everyone to strive for excellence, both in the classroom and in life.

As a leader in the chiropractic profession, Dr. Riekeman works non-stop to keep the public and his fellow leaders in healthcare informed of important issues in Chiropractic, Vitalism and wellness to create a greater appreciation of the shift from an authoritarian “sickness care” system to a vitalistic partnership approach to health and wellness.

For decades, he has organized efforts to advance personal integrity and has worked tirelessly through educational programs and thousands of personal presentations to promote a new attitude and approach to healthcare and personal responsibility.

Under his leadership as both President and Chancellor, Dr. Riekeman has guided Life University to become the largest single campus chiropractic college in the world. His leadership created the 20/20 Vision, a multi-year, multi-phase initiative transforming Life University into a modern college campus with all the old-world values of education.



Matt Hubbard, DC

Dr. Matt Hubbard is a living, breathing billboard for the Wellness Lifestyle. Steeped in 15 years of clinical practice and the day to day teaching and application of wellness principles, Hubbard’d interface with a vibrant family practice affords him a unique perspective of what works in healthcare – and what doesn’t.

As the owner operator of one of the most robust wellness practices on the West Coast, his time is spent in the trenches with families that are simply looking for a better way to better health. He is an exceptional clinician, passionate teacher and great student of behavioral science.

Dr. Hubbard is an enthusiast of all things business and health related. As of June 1st 2013 Dr Hubbard assumed his role as President of the California Chiropractic Association (CCA). Dr Hubbard was the Secretary of the CCA in 2012-13, and is currently CEO of Hubbard Chiropractic Inc., an online training program called, My Marriage Mastery and C.O.R.E., a site that helps chiropractors come together for personal and professional development. As of March 1st he was also made partner at Legacy Business Solutions, a coaching company committed to the success of chiropractors worldwide.

Coaching and leadership training started early as Dr Hubbard was one of the hand selected coach’s of Dr Jacksons Epic Practice and Epic Accelerators, one of most cutting edge on-line training in the profession. Before Epic, Matt Hubbard ran a San Diego based training company, CORE MASTERY, where he focused on brain trust concepts and business strategies for local doctors with wild success. He has forever been a student of cutting edge training and been a part of The Ultimate Achievers Club (U.A.C.) since inception.

In 2001, Dr Hubbard moved to San Diego and began his career as an Associate Doctor learning the ins and outs of business and how to run a family based wellness office. In 2003 he became an Independent Contractor and started building today what is Convoy Village Chiropractic that he started in 2004. Now CVC is San Diego’s largest chiropractic office, has trained 100’s of doctors from around the world, and is expanding to multiple locations. Doctors from all over have come to shadow anywhere from one day, up to a year for specific training. Dr Hubbard’s program is called “Shadow Dr. Matt” and currently has a three month wait list.

Politics started early and in 2004 Dr. Hubbard was asked to sit on the board of the non-profit Foundation World Chiropractic Alliance and was a board observer until 2007. In 2004 Dr Hubbard started locally attending CCA meetings and worked his way on the board in San Diego in 2005. Since then he has sat on almost all positions and has actively helped San Diego become the strongest districts in the state winning District of the year back to back since 2011.

A graduate of Westmont College, Matt holds a BA in Kinesiology and Psychology and a Doctorate in Chiropractic from Life Chiropractic College West. In his chiropractic office he specializes in pediatrics, wellness preventative care and new forms of proactive progressive rehab. His back ground in sports training and human performance is what sets his unique ability and talent apart in the profession.

His greatest passion is his wife Mikala and his baby girl Mikah Faith, born in November 2012 and son Maverick Jeremiah, born December 2014. Hubbard and his team’s various musings on business, marriage and all things health & wellness can be found on his AskDrMatt Twitter page here.

A lifelong commitment to chiropractic.

“With so many advancements being made each year in chiropractic, I don’t think our education will ever end. I am committed to continual learning of the latest methods in order to contribute to your health care.”

BS Kinesiology Westmont College
Graduate: D.C., Life Chiropractic College West- Hayward, CA
Diplomate- BEST, Morter Health Systems

Working with others to find the best ways to care for you

“Having a team of professionals on your side is of great importance. When we get together, we discuss what we’ve found to be most effective. When you come to our office, you will get the expertise of more than one chiropractor. You’ll benefit from the shared knowledge of our team and mentors I have surrounded myself with.”

  1. Past Treasurer of California Chiropractic Association San Diego

  2. Board of Governor of World Chiropractic Alliance

  3. President of C.O.R.E. (Chiropractors on the Road to Excellence)

  4. Started Emergency Response Team for San Diego

Using his expertise to help people around the world

“I believe it’s important to share what I’ve learned. My articles, lectures, videos, classes and consultations give me the opportunity to help people in other communities live life to the fullest. I believe that’s the whole point of health care.”

Honored by the professional community

“Being honored by other professionals is exciting. It shows that they truly value my work and my contribution to the chiropractic profession.”

Voted: Chiropractor of the Month May 2005

WCA Outstanding Service Award 2006

San Diego Magazine’s “Top Doctor” October 2006

CCA “Truax” Award 2005

CCA Leadership Award 2006

Donating his time to help end America’s health systems.

“There are thousands of people around the country who are facing poor health every day. I want to do my part to help them reclaim their life. That’s why I’m actively involved in these important national groups.”

Chiropractic Health Information Program, Back Pack Safety Coalition, Community and Business Lecturer, Guest Speaker: Channel 8 and Channel 10 News, Path to Excellence, Chiropractic Economics Magazine, Chiropractic Journal.

Cliff Tao, DC

Dr. Cliff Tao is a chiropractic radiologist based in Orange County, California.  Dr. Tao specializes in the professional interpretation of spine and musculoskeletal imaging with plain film, magnetic resonance (MR) imaging, and computed tomography (CT).

Dr. Tao reads diagnostic imaging studies for a variety of doctors including chiropractors, osteopathic physicians, and medical physicians.  His highly-detailed reports are provided within 24 hours, with stat reports available usually within 30 minutes.  Although also trained to read imaging of other parts of the body, Dr. Tao is more focused on the spine and musculoskeletal regions. 

Zach Bush, MD

Zach Bush, MD is one of the few triple board-certified physicians in the country - with expertise in Internal Medicine, Endocrinology and Metabolism, and Hospice/Palliative care. The breakthrough science that Dr. Bush and his colleagues have delivered offer profound new insights into human health and longevity. In 2012 he discovered a family of carbon-based redox molecules made by bacteria. He and his team subsequently demonstrated that this cellular communication network functions to compensate for glyphosate, and many other dietary, chemical, and pharmaceutical toxins that disrupt our body's natural defense systems. This science has resulted in a revolutionary class of dietary supplements, including the product, RESTORE. Dr. Bush points to his kids as the driving force behind his passion for change. He is fiercely motivated by a desire to have them experience a much brighter and healthier future. His education efforts provide a grassroots foundation from which we can launch change in our legislative decisions, ultimately up-shifting consumer behavior to bring about radical change in the mega industries of big farming, big pharma, and Western Medicine at large.

Devin Vrana, DC


Dr. Devin Vrana is a girl from America's heartland. She studied and earned a bachelor degree in Kinesiology from Kansas State University. She continued her education in Kansas City at Cleveland Chiropractic College. It was there that she met the love of her life, Dr. Joey Vrana. The two graduated in August 2010 from CCC. They moved back to their hometown area with their oldest son, Roman, and opened their first Office on Main Street in Goddard, Kansas. They were soon blessed with their first set of twins--Jagger and Knox--in May 2011. As their business and passion/purpose to serve grew, the two decided in 2013 to open another office, Dr. Devin's solo practice location, in Wichita, Kansas. In years followed, both practices continued to grow and thrive and then in a beautiful twist of fate, Drs. Vrana we are blessed in 2016 with a second set of twins--Magnolia and Phoenix. 


Dr. Devin is a mother of five wonderful children, wife to an amazing man and Chiropractor determined to serve the masses. She is an active student and teacher of the art of Chiropractic. She is a passionate teller of the Chiropractic Story and protector of its philosophy and science. Her path has been blessed with many great teachers. She completed training with the ICPA. She studied Chiropractic and Acupuncture under the great Dr. Richard Yennie. She has served the Kansas Chiropractic Association on the local and state levels. She has traveled around the nation to speak to the Chiropractic community and traveled the world to serve the mission of loving Chiropractic service. She has received local and state awards--Future Phenom, KCA Young Doctor of the Year, Wichita's 40 Under 40. And she is only just getting started. She sets her roots firmly in the beautiful fields that surround her family's home and she spreads her wings to study, share,  serve and spread the gift of Chiropractic's Sacred Trust.

Ben Greenfield


Meet Ben Greenfield. Raised in rural North Idaho, he was homeschooled K-12. He was a complete nerd. President of the chess club, played violin for 13 years, wrote fantasy fiction and spent most of his childhood years with his nose in a book. Ben graduated at 15. He began college at 16, playing singles and doubles for the men’s tennis team.

For four years, Ben studied anatomy, physiology, biomechanics, pharmaceuticals, microbiology, biochemistry and nutrition, eventually rising to the top of his class, completing an internship at Duke University and the National Football League, then graduating in 2004 at 20 years old as the top senior in his class at University of Idaho – all while working as a bartender, personal trainer, lab assistant, nutritionist, spinning instructor, athletic trainer and strength and conditioning coach. While attaining a 4.0 GPA in his advanced science courses, he competed as president of the triathlon club, middle for the men’s volleyball team, holeset for the water polo team and was a muscle-bound bodybuilder at 215 pounds and 3% body fat.

Ben was then accepted into six medical schools, but opted to instead attain a master’s degree in exercise physiology and biomechanics, after which, in 2005, he leapt hardcore into the fitness world, partnering with physicians and opening a series of personal training studios, gyms and physiology and biomechanics labs across North Idaho and Eastern Washington, and eventually being voted as America’s top personal trainer in 2008.

While building his empire in the brick-and-mortar fitness industry, Ben competed as one of the top ranked amateur triathletes in the world, completing over 120 races and 12 Ironman triathlons while racing for the elite Team Timex multisport team, winning gold medal for the USA in long course triathlon, and leading squads of swim, bike and run enthusiasts in guided adventures through Hawaii, Thailand, Japan and beyond.

Eventually, Ben became the father of twin sons and pivoted into media, writing, speaking and consulting, launching one of the world’s first fitness podcasts, becoming a New York Times bestselling author of “Beyond Training” and 13 books, designing and creating the Christian Gratitude Journal , and starting a blog that now reaches over a million rabid fans each month. During this time, while making a name for himself as a relentless self-experimenter and biohacker, Ben became a professional obstacle course racer, completing the coveted Spartan Delta, training with the Navy SEALs, competing across the globe in open water swims, mountain runs and adventure races, winning multiple USA bowhunting competitions, and appearing on the planet's toughest reality TV shows.

In 2013 and 2014, Ben was named as one of the world’s top 100 most influential people in health and fitness, and by 2015, Ben was coaching the world’s top CEO’s, chefs, biohackers, poker players, tennis, motocross and endurance competitors, and professional athletes from the UFC, the NHL, the NBA, the NFL and beyond – all while advising and investing in top companies in the health, fitness and nutrition industry.

Cliff Hardick, DC


Dr. Cliff Hardick has been in private chiropractic practice for nearly 50 years.  The Executive Chair of Maximized Living since 2017, Dr. Hardick is best known for his years of inspiring messages delivered on college campuses and to audiences at Parker, DE, and ICA conventions.  A 1969 graduate of Logan College of Chiropractic, Dr. Hardick has served as President of the College of Chiropractors of Ontario in the years 2015 through 2017.  In his earlier years, Dr. Hardick studied under prominent technique developers including Drs. Gonstead, Cox, and Fuhr.  Today, he shares his years of wisdom with chiropractic enthusiasts across the globe, with a vision for ensuring that the founding principles of chiropractic will be carried on for generations.  Dr. Hardick was voted Canada’s Chiropractor of the Year in 1993 and continues to serve patients in London, Ontario, in the clinic he founded.


James Chestnut, DC

Dr. James L. Chestnut has been studying human wellness and prevention for over 25 years. He holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neurological adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Wellness Lifestyle. Dr. Chestnut is also the author of ‘The Wellness & Prevention Paradigm’, which is considered the gold standard evidence-based argument for lifestyle intervention. Dr. Chestnut lectures at venues worldwide including colleges and professional conferences regarding lifestyle as the evidence-based foundation of wellness and prevention and 21st Century healthcare reform.  Dr. Chestnut also holds an “O” visa from the United States which recognizes him as one of the world’s leading authorities on evidence-based lifestyle intervention for wellness and prevention. Dr. Chestnut’s efforts have touched many thousands within the natural healthcare community, and through this, millions of patients worldwide.

Josh Axe

Dr. Josh Axe DC, DNM, CNS is a doctor of chiropractic, doctor of natural medicine and clinical nutritionist and operates one of the world’s largest health websites which has over 12 Million visitors a month. He is an expert in functional medicine, digestive health and herbal remedies. Dr. Axe is also a best selling author of Eat Dirt as well as Essential Oils Ancient Medicine. He co-founded the Ancient Nutrition supplement company providing bone broth protein and certified organic herbal formulas. Dr. Axe and his wife Chelsea live in Nashville, TN where they enjoy paddle boarding, functional exercise, Italian food and red wine.

Roger Craig

Roger Craig is a legendary San Fransisco 49er running back who has benefitted from chiropractic for many years. He is speaking at California Jam 2018, thanks to our friends at VoxxLife.

In his rookie year in 1983, he scored a combined 12 touchdowns rushing and receiving, as the 49ers reached the NFC Championship game. Craig became well known in his rookie year for his distinctive high-knee running technique. In Super Bowl XIX in January 1985, Craig rushed for 58 yards, caught seven passes for 77 yards, and became the first player ever to score three touchdowns in a Super Bowl during the 49ers’ 38–16 victory over the Miami Dolphins.

In 1988, Craig was named NFL Offensive Player of the Year by the Associated Press. He ran for a career high 1,502 yards and caught an additional 76 passes for 534 yards. A memorable game occurred in week 7 against the Los Angeles Rams. He scored three rushing touchdowns and ran a career high 191 yards. He went on to assist the 49ers to Super Bowl XXIII by amassing 262 combined rushing and receiving yards and two touchdowns in their two playoff games. In the 49ers’ 20-16 win over Cincinnati in that Super Bowl, he rushed for 71 yards and caught eight passes for 101 yards.

He was the first running back to gain more than 1,000 yards rushing and 1,000 yards receiving in the same season (1987). Since then, only one other running back has achieved the same feat (Marshall Faulk in 1999). Craig also caught a then-record 92 passes in the 1985 campaign. In 1988, Craig set a then-franchise record 1,502 yards rushing. The 1988 season was the second time Craig broke the 2,000 combined yardage mark in his career.

Craig is married to Vernessia (high school sweetheart) and has five children Damesha, Rometra, Rogdrick, Alexander and Nia- Jai. Roger currently works in marketing at Tibco Software in Palo Alto, California. Craig is an avid runner and has participated in numerous marathons. He was the Grand Marshal for the Toyota/Save Mart 350 at Infineon Raceway.

California Jam Refund Policy

So you can't make it to Cal Jam, but you've already bought tickets. What do you do? Beginning in 2016, we have built upon our strict refund policy. Similar to years past, there are no refunds for pre-purchased California Jam tickets. In a few circumstances, we may allow a refund but will require a $35 processing fee. If your ticket total was over $1000, we will take a 5% processing fee. For more information or to inquire about a refund please email with the subject: Cal Jam Refund.

Standard Process - California Jam 2017 Main Sponsor

Our team is happy to announce that the 10th annual California Jam will be sponsored by Standard Process. 

That’s right, Standard Process has teamed up with us again to bring you the biggest and best California Jam yet. Standard Process is not only a loyal supporter of our event, but of the chiropractic profession. Our successful and on-going partnership is rooted in our shared ideals regarding human potential, global sustainability, and community wellness. 

Since 1929, Standard Process has been devoted to providing unparalleled nutritional supplements to their customers while advocating a whole food philosophy introduced by Dr. Royal Lee, which cites that a human body can be truly resilient when given the proper nutrition. 

You can find Standard Process next to the California Jam booth on the Orchestra level. Visit their website to find out more about their purpose and what makes their company so unique. 

Again, Cal Jam would like to recognize and thank Standard Process for their continued support and partnership. With their help, this will surely be the best Cal Jam yet. Get your tickets today at the Cal Jam store! 

New Patient Maven - Official After Party Sponsor

Another year, another Cal Jam After Party sponsored by New Patient Maven! 

The New Patient Maven teaches practice growth techniques to chiropractors. Dr. Brad Glowaki, D.C. is 'The Maven' and is currently in a high-volume practice. He is not a coach, or a part of a Management group, but has frequently been a guest speaker on many occasions for those groups. He has also been a keynote speaker at many State Associations and simply shares methodologies and techniques to communicate the message of chiropractic's benefits to the masses.

The After Party is an opportunity for attendees to interact and raise money for chiropractic research! Tickets are $25 and this year, all proceeds with benefit Haavik Research. 

The theme of this year's party is 70's - so get groovy with your party attire!  

True Cellular Detox - Cal Jam 2017 Gala Dinner Sponsor

We call it an unprecedented networking event because it's where you, as an attendee, can personally and professionally interact with our line-up of world renowned speakers! 

Every speaker attends the Gala Dinner, which takes place on Friday evening of February 24th. Cocktail hour begins at 8pm and dress code is black tie. 

This year, the Gala Dinner is brought to you by True Cellular Detox. Be sure to get your tickets today because spaces are extremely limited! 

Why Cal Jam? A Letter from the Founder - TBT October 2013

The number one “WHY” of Cal Jam is to keep this great profession pure and unsullied, to preserve our great philosophy and principles and keep us drug free!!! That was one of the main reasons I went to chiropractic school, because it was a DRUG FREE healing profession.

One of the main WHYs of Cal Jam is to introduce to the world REAL principle-based chiropracTIC, not an allopathic back pain model. As a teenager I went to huge event called California Jam where 250,000 people gathered to celebrate great music. After going to Dynamic Essentials in the late 80’s and literally having Sid Williams change my chiropractic destiny, I was motivated to take that D.E. energy and elevate to the next level with live music.

Now, after 6 years, our Cal Jam vision not only includes chiropractic as the centerpiece, but we also want to shed light on other issues that plague the health of humans and planet earth in the future. The goal is to create an eclectic health festival with music to attract the general public to the event. This is my first year really opening up the schedule to not only the chiropractic story, but also nutrition, exercise, GMOs, Geo Engineering, Natural Child Birth, Vaccines, Fluoride, Breast Health etc. This year will sell out the 3,000 seat Segerstrom Center for the Arts and it will be the largest premiere chiropractic event on the planet.

As this event continues to grow both in size and financial support it is our goal to attract not only bigger sponsors but also bigger, more popular bands (i.e. Red Hot Chili Peppers or Black Crows). With more prominent popular bands our ability to draw larger crowds will be enhanced.

Cal Jam also hosts a black tie Speakers Gala where you can mingle in full elegance at the Center Club with our rockstar speakers. Saturday is the best party EVER thrown in the chiropractic profession with the band Boogie Knights. Costumes and wigs are optional. Sunday is 5 hours of X-ray, if needed.

If sustainability of pure principled chiropractic, getting the big idea to the world and sustainability of the planet and human race resonates with you, you will love Cal Jam. If celebrating the coolest profession and celebrating in a rock n roll party atmosphere tickles your fancy, then this event is right up your alley. Hope to see you there so we can collectively get chiropractic to the world and save the planet.

Love, BillyD